Search Engine Optimization (SEO) is the process of “optimizing” your individual web pages to rank well in the major search engines like Google, MSN and Yahoo. Web page optimization includes things like keyword density and keyword analysis, link building and link popularity, website monitoring, among many other aspects.
Ultimately, you want to be in the top 10 results for organic searches. Organic searches are the non-sponsored (free) search results that display after typing in your keyword phrase. In Google you’ll see sponsored (paid) listings at the very top on the search results page (Google Adwords). search engine optimization involves MANY aspects and can be quite overwhelming for anyone not well-versed in Internet marketing and SEO.
Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each page of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords.
On-page optimization plays a big role in ensuring your online marketing campaign’s success. Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website.
Backlinking is the process of getting links from high authority and relevant websites that point to your website. It’s much more complex than that but, for simplicity sake, that’s the general gist of it.
Off-page SEO does include backlinking but also involves other factors such social signals (links to your site on social media sites) and Domain Authority.
Domain Authority (DA) is probably THE largest factor when it comes to getting good rankings on Google. In general, DA shows how important and relevant your website is in Google’s eyes.
When you go to a search engine such as Google and perform a search it will display what is considered most related to what you are searching for in its search results. Of course, the goal is to have your website listed on the first or second page of the search results for the keyword phrase that was typed in. That is known as organic SEO. On all the main search engines such as Google, Bing and Yahoo there will be “sponsored” ads (paid ads such as PPC) listed at the top and below the paid ads will be the organic search results.
Local SEO is basically the same as organic but it pertains to businesses getting top listings involving certain locations and demographics. Local businesses such as hotels, restaurants, automotive repair, roofing, spas, etc. want to ultimately come up on the first page when a potential customer is looking for their related service in their area. This can make a HUGE difference in sales! Also vital is that your business website be fully mobile friendly since most all local searches are done on a mobile device such as a smartphone.
We optimize your business profile and create authoritative backlinks and citations to your listing on Google Maps.
The first thing that we do is research what keyword phrases are actually being search for on Google and how often. You would supply us with roughly 10 keywords that relate to your services and we will research them and create a report with the number of searches being done for those keywords and what other related keywords are being search for on Google.
*Included free with on-page/off-page purchase
Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each page of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords.
We will optimize the pages to Google standards which will help with rankings.
There are several effective off-page SEO methods that, combined, will get help excellent Google rankings.
Backlinks – Backlinking is the process of getting links from high authority and relevant websites that point to your website. Backlinks from sites that are not deemed high authority are basically
useless. All our backlinks come from sites with a very high DA (Domain Authority) of 70 to 93.
Domain Authority – Moz Domain Authority (DA) is probably THE largest factor when it comes to getting good rankings on Google. In general, DA shows how important and relevant your website is in Google’s eyes.
Through some high-end SEO techniques we will get your DA to 50+. This can take a month or two but will make a HUGE difference in your Google rankings.
Domain Rating – Ahrefs Domain Rating (DR) is also very influential when it comes to Google and SEO. We will get your DR to 40+. This can take a month or two but will also make a huge difference in your Google rankings.
Social Signals – Social signals are links to your site on social media sites and play a large part in how your site ranks in Google.
Just like you want your website to show up in the top rankings of Google you also want your videos to get top rankings on YouTube.
Through some serious YouTube voodoo we will get REAL user engagement with your video… and YouTube LOVES real user engagement!
The secret to ranking well with YouTube? Video SEO and Click Through Rate (CTR).
Video Search Engine Optimization – This involves precise tuning of the video Title, Description and Tags (as well as a couple other hidden factors) to make it show up in YouTube searches.
Engagement/CTR – The more people you get to search for your video keyword and click through on it, the better your rankings will become. Well, that and engagement such as real comments and real likes (and dislikes to keep it real), subscribers and shares. The trick is to get the ratios right. It doesn’t help having millions of views, with no shares on social networks or Likes or Comments. You have to have it all and that’s exactly what we provide.
Visit our Video Marketing page for more info about our YouTube SEO services.
