Search Engine Marketing (SEM) is Internet Marketing Basically, the desired end result of is driving targeted traffic to your website. You could have the greatest website around but without targeted traffic it is like a single grain of sand on the world’s largest beach. Fortunately, Alcon Media are Internet Marketing professionals.
Search Engine Optimization (SEO) is the process of “optimizing” your individual web pages to rank well in the major search engines like Google, MSN and Yahoo. Web page optimization includes things like keyword density and keyword analysis, link building and link popularity, website monitoring, PPC campaign managment, among many other aspects.
Ultimately, you want to be in the top 10 results for organic searches. Organic searches are the non-sponsored (free) search results that display after typing in your keyword phrase. In Google you’ll see sponsored (paid) listings at the very top and along the right side (Google Adwords) on the search results page. More on that later. SEO involves MANY aspects and can be quite overwhelming for most people who are not well-versed in Internet marketing. The Internet’s #1 SEO software is WebCEO. We use it daily and is an integral part of our arsenal of tools.
WebCEO is the Internet’s #1 SEO software. It is simply the best… period. Over 800,000 businesses rely on WebCEO so what does that tell you? This is an absolute MUST HAVE for anyone serious about search engine marketing (SEM) and establishing their Internet presence. If you are tech savvy you may want to get WebCEO and do your own SEO. If not, let the professionals at Alcon Media get you top search engine listings.
Submission to the major search engines like Google, Yahoo! and Bing as well as the directories like Another important step is the creation and subbmission of sitemap feeds to the search engines.
SEM and Internet Marketing is comprised of MANY aspects. We employ all of these methods for a steady stream of targeted traffic to your website!
Search engine optimization (SEO) and Internet marketing is a MUST if you want your website to suceed.